Unless you’re living under a rock, you probably know by now that today’s International Women’s Day – a day to promote equal rights for women. One promotion that caught my eye was from Thalys where they’re giving away 8,000 tickets for 8 euros (8 euros!!) between 8am and 6pm today. Tickets are valid for trips to Cologne, Brussels, Paris and Amsterdam between the 18th and 25th of March… and are only for women.
I’ve tried to buy tickets a couple times now but due to site overload, it’s not looking so good. When a company does a promotion like this, they really should be prepared for the surge in traffic. I did a quick Twitter search and you can already see all the Thalys backlash. It’s too bad since it was a good idea and a way to garner good press, but it’s completely backfired on them now. So if you decide to try buying some tickets today – bonne chance!